Brainlink™ is our flagship product, which can be administered online and in any country and language. It is fast, easy to use and requires no specialist equipment other than access to a PC/Laptop and the internet. Many of the world’s largest organisations use Neurosense’s Brainlink™ range of products to gain deeper insights into the non-conscious emotional attitudes and feelings experienced by consumers. Brainlink™ was designed to capture deep-seated feelings and emotions and is an ideal online tool by which to capture consumers’ implicit biases to products and brands.
Brainlink™ is used for:
- Implicit brand positioning
- Identifying implicit brand benefits
- Evaluating the acceptability of brand extensions
- Concept testing
- Pre-testing the effect of advertisements on brand perception
- Optimising packaging design
How neuromarketing can unlock cross-cultural understanding
Asia is fast becoming the centre of gravity for big consumer brands - Read More
12th December 2014
Obesity is a modern epidemic – but who or what is to blame?
Neuroscientists believe that the answer lies deep within our subconscious mind - Read More
8th July 2014
The Future of Moodvertising.
Imagine campaigns that adapted their content to match our moods on a real time basis. Moodvertising is poised to redefine the communications industry - Read more
18th June 2014.
Dates for the Diary
March 10-12 2015
Professor Calvert giving a keynote on Mobile Neuromarketing. MRMW Conference, Singapore
17-19th May 2015
Asia means business. So what’s new? Esomar Asia-Pacific, Singapore