Brainlink™ is our flagship product, which can be administered online and in any country and language. It is fast, easy to use and requires no specialist equipment other than access to a PC/Laptop and the internet. Many of the world’s largest organisations use Neurosense’s Brainlink™ range of products to gain deeper insights into the non-conscious emotional attitudes and feelings experienced by consumers. Brainlink™ was designed to capture deep-seated feelings and emotions and is an ideal online tool by which to capture consumers’ implicit biases to products and brands.
Brainlink™ is used for:
- Implicit brand positioning
- Identifying implicit brand benefits
- Evaluating the acceptability of brand extensions
- Concept testing
- Pre-testing the effect of advertisements on brand perception
- Optimising packaging design
Obesity is a modern epidemic – but who or what is to blame?
Neuroscientists believe that the answer lies deep within our subconscious mind - Read More
8th July 2014
The Future of Moodvertising.
Imagine campaigns that adapted their content to match our moods on a real time basis. Moodvertising is poised to redefine the communications industry - Read more
18th June 2014.
Unbiased and True Compatibility.
Who people think they are compatible with and who they are actually compatible with, are two very different things. By using Neurosense's Implicit Personality test (N-IMP™), TrulySocial's Digital Dating App taps into users' subconscious to accurately determine personality traits and then accurately match users with whom they are truly compatible with. 10th October 2013.
Don’t think - Creativity works better that way.
Give a man a deadline and he will deliver a solution, remove it and he will create the future. Neuroscience is now beginning to shed some light on the elusive nature of human creativity. Ogilvydo.com. September 27th 2013.
Dates for the Diary
June 29th – July 2nd 2014
Neurosense is organising a workshop on Exploring Interdisciplinary Grand Challenges in ICT Design to Support Proactive Health and Wellbeing. Schloss Dagstuhl, Wadern, Germany.