Brainlink™ is our flagship product, which can be administered online and in any country and language. It is fast, easy to use and requires no specialist equipment other than access to a PC/Laptop and the internet. Many of the world’s largest organisations use Neurosense’s Brainlink™ range of products to gain deeper insights into the non-conscious emotional attitudes and feelings experienced by consumers. Brainlink™ was designed to capture deep-seated feelings and emotions and is an ideal online tool by which to capture consumers’ implicit biases to products and brands.
Brainlink™ is used for:
- Implicit brand positioning
- Identifying implicit brand benefits
- Evaluating the acceptability of brand extensions
- Concept testing
- Pre-testing the effect of advertisements on brand perception
- Optimising packaging design
Unbiased and True Compatibility.
Who people think they are compatible with and who they are actually compatible with, are two very different things. By using Neurosense's Implicit Personality test (N-IMP™), TrulySocial's Digital Dating App taps into users' subconscious to accurately determine personality traits and then accurately match users with whom they are truly compatible with. 10th October 2013.
Don’t think - Creativity works better that way.
Give a man a deadline and he will deliver a solution, remove it and he will create the future. Neuroscience is now beginning to shed some light on the elusive nature of human creativity. Ogilvydo.com. September 27th 2013.
New research suggests controversial approach to reversing high staff turnover rates.
From service-based SME’s to global international call centers, the demands placed on service staff can be so stressful that staff turnover rates are rocketing. A recent study by Neurosense suggests that the solution may lie in better understanding of how the human brain deals with complex social interactions. Singapore Business Review. 27th September 2013.
The Science of Good Service.
American Express has partnered with Neurosense to conduct a global study that measures the chemical, biological and emotional impact in people giving or benefiting from great acts of above-and-beyond service. August 12th 2013.
Dates for the Diary
Neurosense Workshop on Online Implicit Consumer Research by Gemma Calvert. NMSBA World Forum. March 7th, 2014.
Neurosense is talking about the implicit drivers behind luxury goods purchase. IDC CMO Luxury Conference. Bali, Indonesia. May, 2014. Check back for the full programme.
Neurosense is organising a workshop on Exploring Interdisciplinary Grand Challenges in ICT Design to Support Proactive Health and Wellbeing. Schloss Dagstuhl, Wadern, Germany. June 29th – July 2nd 2014.