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Key Services |
Psychological testing
Why do our clients request
custom-built psychological
assessment tools when 'off
the shelf' screening
measures are available? The
answer is that many existing
tests are suitable for
assessing some aspects of
performance (e.g. screening,
gross indices of
performance), but neglect
others. Many general
psychological tools have
poor sensitivity, are prone
to generating false negative
results (e.g. in highly
educated people) and false
positive results (e.g. in
poorly educated people),
despite being easy to
administer with little or no
training. Their major
limitations, however, is
that they provide only a
global index of performance
in the real world. We
specialise in designing,
evaluating and delivering
custom-built advanced
psychological tools to
provide robust answers to
specific marketing
questions. These include
tapping into implicit
processes to find out what
consumers really think about
brand and products without
the need for explicit
feedback (complementing
overt strategies such as
focus groups) and
understanding how the senses
interact to influence
perception and behaviour – a
phenomenon referred to as
multisensory integration.
Our techniques are
particularly useful for
large-scale quantitative
assessments on-line and can
be produced and analysed in
a very short time frame..
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