Truthsayers‘s implicit tests have been specifically designed for commercial market research. Their tests provide huge flexibility in terms of the questions that can be addressed, the platforms they can be taken on, and whether tests are run online, at a central location, or in people’s homes. Their flagship BrainLink™ tool is based on very robust … Continue reading What differentiates the IRT methodology from others in terms of the science and the outputs?
There has been over 30 years of academic research in cognitive psychology on the use of implicit measures, including articles from academics, practitioners, and ‘gurus’ in the field. There is also a rapidly increasing number of academic papers on the predictive validity of the approach. It is well established that much of what drives our … Continue reading The science behind Implicit Reaction Speed (IRS) testing