Successful marketing depends on the accurate prediction of consumer behaviour. Yet neuroscience has shown that 90% or more of our behaviour is driven by thoughts and emotions that operate deep within our subconscious mind. So if you only rely on your consumers’ conscious or spoken feedback, you are only capturing the tip of the iceberg of emotions that shape their preferences and decisions.
At Neurosense, we specialize in uncovering the deep-seated feelings and subconscious reactions that consumers have to brands, products, packaging designs, advertisements and marketing initiatives. By helping our clients access and understand how consumers truly feel about their brands, we are helping them create better products and services and deliver more effective marketing and advertising campaigns.
Our implicit tests work by capturing consumers’ subconscious responses online in less than a second and before the conscious brain has time to influence their responses. In this way, we are able to measure consumers’ subconscious emotions unfiltered by concerns about what they should or shouldn’t say. This in effect removes the confounding effects that so often plague focus groups and explicit questionnaires or surveys.
Neurosense is one of the world’s leading and most established Neuromarketing Research agencies. Since 1999, our team of dedicated research psychologists, marketers and consumer scientists have helped clients access and understand the subconscious emotions that consumers have to their brands, products, packaging and marketing campaigns, in order to predict their behaviour with much greater accuracy.
We conduct and analyse our proprietary online implicit response time tests that capture consumers’ subconscious responses to help you understand what they really feel and need. From new product development and multisensory optimized pack designs to informed brand positioning and advertising pre-copy testing, brand extensions, media planning, shopper, consumer segmentation and more, our tests yield insights that go far beyond traditional market research tools.
Neurosense have developed the world’s largest suite of online response time tools that measure subconscious or implicit consumer reactions in speeds less than a second. Validated alongside functional magnetic resonance imaging (FMRI) brain scanning experiments over the past 15 years, our tests can be translated into any language, offer very fast turnaround and are easy to implement. The company also has many years of expertise in FMRI brain scanning and biometrics for our clients.
Unbiased and True Compatibility.
Who people think they are compatible with and who they are actually compatible with, are two very different things. By using Neurosense's Implicit Personality test (N-IMP™), TrulySocial's Digital Dating App taps into users' subconscious to accurately determine personality traits and then accurately match users with whom they are truly compatible with. 10th October 2013.
Don’t think - Creativity works better that way.
Give a man a deadline and he will deliver a solution, remove it and he will create the future. Neuroscience is now beginning to shed some light on the elusive nature of human creativity. Ogilvydo.com. September 27th 2013.
New research suggests controversial approach to reversing high staff turnover rates.
From service-based SME’s to global international call centers, the demands placed on service staff can be so stressful that staff turnover rates are rocketing. A recent study by Neurosense suggests that the solution may lie in better understanding of how the human brain deals with complex social interactions. Singapore Business Review. 27th September 2013.
The Science of Good Service.
American Express has partnered with Neurosense to conduct a global study that measures the chemical, biological and emotional impact in people giving or benefiting from great acts of above-and-beyond service. August 12th 2013.
Dates for the Diary
Neurosense Workshop on Online Implicit Consumer Research by Gemma Calvert. NMSBA World Forum. March 7th, 2014.
Neurosense is talking about the implicit drivers behind luxury goods purchase. IDC CMO Luxury Conference. Bali, Indonesia. May, 2014. Check back for the full programme.
Neurosense is organising a workshop on Exploring Interdisciplinary Grand Challenges in ICT Design to Support Proactive Health and Wellbeing. Schloss Dagstuhl, Wadern, Germany. June 29th – July 2nd 2014.