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Neurosense
Limited
5 South Parade
Summertown
Oxford
Oxfordshire OX2 7JL
United Kingdom
T:
+44 (0) 1453 861616
M:
+44(0) 7720 591743
E:
info@neurosense.co.uk
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NEUROMARKETING CONSULTANCY
“Market
research is now a key component of almost every commercial
enterprise. Accurate estimation of consumer demand and
preference is vital for the success of new products, product
re-launches and the range of related sales activities
including sales promotions, packaging design, point-of-sale
displays and advertising strategies. Because so much of our
thought occurs in the unconscious, traditional research
methods that mine the surface are likely to miss many of the
factors that influence consumer behaviour. Bridging the gap
between mind and behaviour is thus one of the key challenges
that face marketers today. Cognitive neuroscience now offers
us a means to bridge that gap.”
Michael Brammer,
BSc (Biochem), PhD
Chairman, Neurosense Limited
©
Copyright 2003, Neurosense Limited. All Rights Reserved. |
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Sunday, March 18, 2007
Metro.co.uk
Be an early bird for a bright start.
The human brain is far
more active in the mornings than the evenings ....
>Read on >>
Sunday, February 17, 2007
Telegraph.co.uk
The brave new world of neuromarketing
Brain scans are helping advertisers find out how to
light up customers' brains, reports Paul Bray....
>Read on >>
Sunday, Sep. 10, 2006
TIME
Brain Sells
On a recent Wednesday night, Eleanor Phipp spent an
hour watching commercial television...
>Read on >> |
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