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What people say, what people do, and what they say they do are entirely different things. (Margaret Mead, 2000).
There is often a truth gap in market research between what consumers say they do and how they actually behave. At Neurosense we recognise the limitations of traditional market research methods in finding out how consumers feel. Asking people questions is only of value if they know the answers, and in fact much of consumer purchasing behaviour is driven automatically, intuitively and instinctively. These things are inherently difficult to verbalise and require special tools to extract them.
We specialise in uncovering these hidden triggers of consumer purchasing behaviour. Our neuromarketing methods are founded on reliable, scientifically validated technology that have been published in peer reviewed journals and can give brand managers a more accurate read of how consumers feel about a brand, product, service or message.
Implicit research methods help to build a bridge between the provider and the consumer. It helps brand managers identify whether they are providing or communicating the right benefits.
We recently worked with one of the world leaders in health and beauty products to assess the claims that appear on packaging. We identified which claims were correctly Read MoreAdvertising
There is little doubt that the most effective advertising campaigns engage consumers on an emotional level. What this means in practice Read MorePackaging
Over the past few years, neuroscience has highlighted the substantial impact that packaging has on the way in which consumers perceive the product contained within it. Read More
People often ask me how fast a response needs to be, to be considered implicit. We always say that implicit processes are fast, but just how fast are they? But Read MoreWhat hard evidence is there that using implicit measures will lead to better decisions and better commercial ROI?
In a double blind study carried out by us for a major personal care brand and aimed at assessing which of several techniques could best predict the uptake of a brand extension, Read MoreWhat's the science behind Implicit Reaction Speed (IRS) testing?
There has been over 30 years of academic research in cognitive psychology on the use of implicit measures, including articles from academics, practitioners, and ‘gurus’ Read MoreWhat's the advantage of IRS testing over other neuromarketing measures or biometrics?
Neurosense has spent over 15 years comparing implicit measures against almost every available alternative technique for measuring human emotional responses (from fMRI, Read MoreWhat differentiates Neurosense's methodology from others in terms of the science and the outputs?
The tests we have developed have been specifically designed for commercial market research. Our tests provide huge flexibility in terms of the questions that can be addressed, Read MoreIf we used BrainLink to test a new design against the current pack, would the test tell us which one is preferred?
BrainLink does not only give a single answer about which pack is preferred (an overall engagement score) but also why it is preferred. If we had say 40 attributes, Read MoreIs the BrainLink test based on just word attributes or can you use images?
Our test can use words or visuals or combinations of both. We usually use visuals as the target to look out for and words as attributes/primes. However, if you were testing Read MoreWhat evidence is there that implicit reaction time tests can predict anything that explicit methods can’t?
In terms of the predictive validity of implicit versus explicit methods, there are numerous examples in the peer-reviewed literature demonstrating that in many circumstances Read More